It’s that time again when we all collectively look at the digital trends and opportunities for the new year.
Here’s what we’re expecting in 2022:
The rise of video marketing.
In 2022, we’ll see more videos used in diverse marketing efforts. One of the best things about video marketing is that it makes it easy to reformat your content. Instagram Reels, TikTok, and YouTube Shorts will continue to be some of the top video-based content channels. In addition, email marketing campaigns, product demos, websites, and advertising formats will incorporate more video content.
In 2022 staying ahead of the curve with creative, immersive marketing materials will help you stay in the game. Interactive content has become a powerful way to connect with customers, engage them and build their trust. For instance, you can use:
- 360-degree virtual reality videos and 3D images;
- Augmented reality materials;
- Polls, quizzes, and questionnaires, etc.
Branded audio content.
Podcasts, social media audio, and editorial listening all fall under “audio content,” something we’ll all be seeing much more of in 2022. Since podcasts can drastically build awareness and increase recognition, and even increase your website SEO, so more businesses will follow this trend.
This format and rising digital trend is an excellent way for brands to showcase their personality and values authentically. You can: host a Q&A to answer commonly asked questions; announce a new product release; create a live shopping event, etc. When the live element is added, this makes the video more engaging as the audience feels they’re a part of it and can influence the content, rather than just passively watching.
Not only will livestreaming get users to relate better to brands and feel more comfortable making a purchase – but it’s also going to change online sales. Also, features like Facebook Live, Instagram Live, Twitter Live, and YouTube Live will become even more common across various industries in 2022.
The metaverse: From 2D to 3D Web.
This term refers to the possibilities of virtual and augmented reality. Users may interact, socialize, explore and create content in the virtual environment, and monetize their virtual transactions using blockchain technology and cryptocurrency. The metaverse (or Web3) is intrinsically linked to NFTs and cryptocurrencies. A lot of people will expect, that in 2022, Web3 is to be backed by major brands.
Non-fungible tokens (NFTs).
In 2022, non-fungible tokens (NFTs) and the concept of the metaverse will become increasingly popular among consumers. However, it’s will become difficult to determine what is accessible for the average customer and brand, as opposed to what’s merely a projection of a distant reality.
With NFTs gaining acceptance in the fashion and gaming industries, it’ll only take a matter of time for them to stretch into other spheres this year. Hence, investing in NFTs today is a wise decision if you want to own a rare collectible or if you intend to gain from it in the future.
Have any trend predictions of your own this year? Let us know!
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