You have just seconds to make a great first impression, and your Instagram bio is one of the best ways to convert Instagram users into your followers and customers. Ready to learn what it takes to create a perfect Instagram bio?
Our top 5 tips below:
Tip 1: Use your Instagram bio to attract your perfect audience.
Using fine-tuned bio, you can target your ideal audience so any new users will understand what you and your business are all about. So let’s have a look at examples what text you should include in your bio:
- Specific niche or service – if you are in a specific profession or industry niche, then it is important to make this clear in your Insta bio to help you immediately connect with the right crowd;
- Skills and experience – sharing your skills and experience will help present you or your business;
- Use your brand’s voice with a touch of humor – using your brand’s voice is a must, and a splash of humor will add a personal touch, making your brand more relatable.
Tip 2. Tag related accounts in your Instagram bio.
It gives you the ability to promote sister brands, highlight your founder’s Instagram account, or drive traffic to your account.
Tip 3. Use keywords for the name field.
Name field is different from your Username, which forms your Instagram profile URL and gives your profile page its brand name. The Name field is a valuable (and rarely used) SEO feature: you can customize it in your Insta bio to reach even more people as they search the app.
When people search on Insta, the words in the Name field are analyzed for matches. So if you want to rank well in searches from an Instagram SEO perspective, it is decisive you use keywords relevant to your niche in the Name section.
Tip 4. Drive traffic & make sales using HeyLink.me.
The limitations of Instagram – such as the link limit in the bio – can be easily broken, however with HeyLink.me.
Instead of having to constantly switch up the URL and CTA in your Insta bio, HeyLink.me creates a clickable link for all of your content. If you want to use the link in your Instagram bio to drive traffic to different URLs like blog posts, online store, website or specific product pages, you can make the entire experience much simpler by using HeyLink.me tool.
it’s customizable, and you can see which links are being clicked. And the best news? It’s free!
Tip 5. Add a call-to-action for the link in your IG bio.
Use the last line of copy to tell users what’s in it for them if they click your link.
However you decide to style your CTA, it’s a great asset to your bio if you’re looking to drive even more traffic to your website.
So, try our tips and shake up a bit your IG bio. You will find out what your audience responds to and what works for your business.
If you need some help using HeyLink.me features please reach out to firstname.lastname@example.org! We want to hear from you!