Creator Website vs Link-in-Bio: Do You Really Need Both?
For years, having a professional online presence meant one thing: build a website.
A homepage, About page, portfolio, contact form, blog… the list could go on. But today, creators have another option: a powerful link-in-bio page that brings everything together in one place.
So, do you really need both?
Not necessarily.
A Website Is Great — But Do You Need One?
There are plenty of reasons to have a website. If you have a large portfolio, offer multiple services, publish long-form content, or rely heavily on SEO, a dedicated website can be a valuable long-term asset.
But building and maintaining a website takes time. And for many creators, their main audience comes from Instagram, TikTok, YouTube, or other social platforms. When someone clicks the link in your bio, they usually aren’t looking for a complicated website.
They simply want to know:
“Where should I go next?”
That’s exactly where a link-in-bio shines.
Your Link-in-Bio Can Be Your Mini Website
A good link-in-bio isn’t just a list of buttons.
With HeyLink.me, you can bring your most important destinations together — your portfolio, social profiles, latest content, products, services, newsletter, booking page, and more.
Instead of sending visitors through multiple pages, you can give them a simple starting point:
Want to see my work? → Portfolio
Want to work with me? → Services
Want my latest content? → YouTube
Want to shop? → Store and more.
It’s essentially a digital hub built around your audience’s next click.
Depth vs. Direction
The easiest way to think about it is:
A website gives you depth.
A link-in-bio gives you direction.
A website is great when people want to explore your brand in detail. A link-in-bio is perfect when they already discovered you and simply need an easy way to access everything you offer.
And that’s exactly how most social media traffic works.
When You Might Need Both
If you’ve built a bigger brand, having both can make perfect sense.
Your website can be your complete digital home, while your HeyLink.me page acts as the front door — directing people to exactly where they need to go.
But don’t build a website just because you think every creator is supposed to have one. If your main goal is to showcase your work, promote your content, sell products, collect subscribers, or get clients, a well-designed HeyLink.me page may already give you everything you need. And the best part? Your link stays the same while you update what’s behind it.
So, Do You Really Need Both?
Maybe.
But you definitely don’t need both just for the sake of having both.
The goal isn’t to collect digital properties. It’s to make it easy for people to discover you, understand what you do, and take action.
If you need a full website, build one.
If you don’t, don’t overcomplicate it.
One great HeyLink.me page can be more than enough.
